Garnier Commercial Anti Afro?!?

The Garnier company has put out a new commercial. I actually like their products and have bought from them before, for my daughters hair. But they have a new commercial that has me a little peeved. I just emailed them my concerns, and I hope that they will respond. See below to read the email I sent to Garnier, and to see why I was so annoyed by their new commercial:

**(Please note that the pictures are for imagery purposes only. They are not directly from the Garnier commercial).

Email Sent:


My family is a fan of your products. My daughters enjoy how your products make their hair feel. Although we use a combination of other products, we do sometimes buy the Fructis line when we can. That being said, I was very surprised by a new commercial that I saw today - on 7/15/2009, for a product that stops hair from frizzing up from moisture. The commercial begins with a Caucasian model with long straight hair. A drop of water falls on her head and then her hair turns into a large Afro. The model then screams, as a man comes over to trim her hair with hedge clippers, and the commercial then says that the product can "fix" her hair so that it is long, shiny and straight again. Although I do understand the purpose of the product, I think it was poorly illustrated in this commercial. African American woman wear Afros all the time. It is a beautiful hairstyle that does not need to be fixed. Because of this, your commercial comes off as offensive to those of us who have naturally kinky hair, and have no desire to change that part of ourselves. To see a commercial, telling the world, that your product can fix what looked to be like a beautiful Afro... just seemed wrong. I am sure that it is a great product, but I think it should have been showcased in a way that does not offend other cultures. I hope that in efforts to make commercials that appeal to everyone, that your marketing department, in the future, will stop and think about these things, before putting together new commercials.

Karen .........


So that was my email to them. I will give you all a heads up if I actually receive a response. Again, I do like this company for the most part. I am just very disappointed in the way they recently chose to market a new product. I hope that they will not a lose a customer (me). And a response from them, may stop that from happening....